A fresh look for a Brooklyn-based gourmet tea company that responds to its surroundings and the modern-day

Concept.

In Asia, Ann discovered her love for rich flavours and communal living. When she arrived in Brooklyn in 1972, she wanted to continue this sharing-focused lifestyle by bringing people together to enjoy endless conversations and the best tea.

Deliverables:

Brand Design - Illustration - Creative Direction

We wanted to create an image that reflects the strength of the community through the power of the iconic and historical architecture of the city, thinking about contemporary life and colour.

There are three flavours for an autumn collection, each of which has a colour assigned to represent one-third of the building, which becomes the brand's image.

The flavours:

Purple: Marshmallow

Orange: Chocolate Banana

Magenta: Apple pie